Quote from A Practitioner’s Guide to Account-Based Marketing

Quote from A Practitioner’s Guide to Account-Based Marketing

Something to check out:

With the exception of agent3’s insight platform, which maps account issues against your offering portfolio,

The final choice was a dashboard product from GoodData, which recommended a consultant to guide them through the process. The decision to buy a product rather than build a proprietary system enabled CSC to get the dashboard up and running in three months.

Quote from A Practitioner’s Guide to Account-Based Marketing

Quote from A Practitioner’s Guide to Account-Based Marketing

ABM makes such a measurable difference because it is designed with specific objectives aimed at a tightly targeted audience. Externally, it is an integrated, coordinated programme of activities that brings valuable propositions and relevant ideas to clients. Internally, it encourages closer cooperation between marketing, account management, sales and delivery teams because it is only truly effective when everyone involved with a client works collaboratively.

A key account plan, at its best, operates like a business plan, including objectives, sales targets, positioning, delivery and dependencies. But what it often lacks is a specific marketing element.

Updating Facebook Auto-Post (2018)

I refuse to post original content at Facebook, or other networks. Instead, I have my websites automatically cross-post of original content from my website.

But networks regularly update their APIs or require new checks. For my personal benefit, I’ll document my effort for allowing SNAP Auto-Poster (WordPress) to submit to Facebook. First, this is the problem:

Testing …

Array
(
    [Warning] => 
    [Error] => (#200) Requires either publish_actions permission, or manage_pages and publish_pages as an admin with sufficient administrative permission
)

Array ( [Warning] => [Error] => (#200) Requires either publish_actions permission, or manage_pages and publish_pages as an admin with sufficient administrative permission )

NextScrips documents the problem here.

What’s unclear to me is whether my “app” needs to be submitted for review to Facebook or not.

Well, there is a new link for authorizing a Facebook account, let’s try it:

Can’t Load URL: The domain of this URL isn’t included in the app’s domains. To be able to load this URL, add all domains and subdomains of your app to the App Domains field in your app settings.

Strange… I was using se-trends.de, which is included.

Let’s have a look through the Facebook app settings. Once thing I noticed is that I am still running on the 2.7 API. May as well update to 3.x.

I found the answer

It was a typical RTFM-Problem: https://www.nextscripts.com/instructions/facebook-social-networks-auto-poster-setup-installation/

Bottom line: It’s time to update SSL (already planned), but even then it will take months for getting approval.

The most promising route seems to be IFTTT, as described here.

SSL

I am really happy with Selfhost for web hosting, but they don’t support Let’s Encrypt, at least not officially. However, they claim that with their new plans it is possible, even though it’s not officially listed. I’ll try it out and see how it goes.

 

Excel in 2017: The same problems as 20 years ago

After relying on Open/LibreOffice (and Latex) for roughly ten years, I am forced to use Microsoft Office again. Sadly enough, it’s still not possible to undo deleting sheets, or to open two files with the same name. Sad state of affairs.

Why does everybody want my phone number?!?

I understand that online services need to verify my identity. But if the service does not involve my phone, why do I need to disclose my phone number?!? I just tried to sign up for Instagram, which is now impossible without a phone number (in spite of email verification). The only thing worse are services that ignore non-phone users, as WhatsApp had done for a long time.

Of course, I understand the reason: A phone number today is the best tool for reliably tracking individuals. Which makes it pretty clear that the user is the product being sold…

Teamviewer better than gotoMeeting

I was surprised how often I encountered gotoMeeting over the last few years. I did not really like the software: The user interface is horrible, it is not available on Linux (which I am using), and the Android app seems unstable.

Yesterday I used TeamViewer for the first time, I was pleasantly surprised: It worked very well, had a great user interface and is available on Linux. I am prepared to pay the $500 is costs on the spot, if it turns out that I will need it on a regular basis.