David Rogers, of Columbia University, penned a volume, The Digital Transformation Playbook, on how leaders should update their thinking. He argues that digital forces are disrupting five key domains of strategy: customers, competition, data, innovation, and value.
I’ve seen this to be true many times:
“Executives cannot simply impose change on organizations, yet grassroots change is unlikely to be sustainable without strong executive support.”
Eine Zukunftsstrategie muss mindestens eines der drei Kriterien erfüllen: digital, disruptiv oder direkt.
Märkte sind nichts anderes als Kommunikationsplattformen, auf denen Kundennutzen über Dialoge generiert wird.
Starter-Questions for 1:1s: I like to start with three questions: What makes you very happy? What saps your energy? How would you describe your dream job?
“I became a technical sales rep in the Midwest region. It was the best job I’ve ever had. I loved helping our customers make a better dialysis machine or traffic-light controller.”
Productivity is enhanced by well-defined, challenging goals.
Good ideas with great execution are how you make magic. And that’s where OKRs come in. – Larry Page
ABM makes such a measurable difference because it is designed with specific objectives aimed at a tightly targeted audience. Externally, it is an integrated, coordinated programme of activities that brings valuable propositions and relevant ideas to clients. Internally, it encourages closer cooperation between marketing, account management, sales and delivery teams because it is only truly effective when everyone involved with a client works collaboratively.
A key account plan, at its best, operates like a business plan, including objectives, sales targets, positioning, delivery and dependencies. But what it often lacks is a specific marketing element.
It (the income tax law) was, however, subjected to a succession of rate reductions and amendments, one of them being the elimination, in 1865, of its progressive rates, on the arresting ground that collecting 10 per cent on high incomes and lower rates on lower incomes constituted undue discrimination against wealth.