One of the key tasks for starting a business is validating the idea – a task that is, unfortunately, often neglected.  Therefore, Validation is a key ingredient of Sramana Mitra’s EJ Methodology. Sramana even provides support for validation in the form of a list of "Clarify your story" questions.  I was still struggling on how to engage potential customers in validation.

I found support in this Seth Godin post regarding business plans.  It didn’t look like much, but when I tried to restate my ideas in terms of Truths and Assertions, I realized that the Assertions were a great starting point for validation.