SOA (Service Oriented Architecture) pops up more and more often. Seems that Sun, after kicking its butt for not capitalizing more on Java, tries to respond better to SOA, as this Register Article explains.

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SOA is an ambiguous term – Suns sees it as follows: “we are talking about SOA as it relates to integration and composite applications” – very high level statement, but certainly makes sense and is powerful – if executed correctly.

As far as execution goes, acquiring the company SeeBeyond was a step in that direction, which provided them with a sales force that understands SOA. This is complemented with a suit of tools – Java based, of course. Interesting is that Sun doesn’t want to focus too much on vertical integration – a route that IBM took – quite successfully.