YesMail got now acquired by infoUSA, which is a big Direct Marketing player with many brands, inclduing Donnelly Marketing, Walter Karl and ClickAction. I wonder how much of the original technology is still there.
I used to work for Post Communications, which got acquired by Netcentives, which went Chapter 11 and got their Asserts being bought bought by YesMail. Guess what – the story isn’t over yet!