Quote from A Practitioner’s Guide to Account-Based Marketing

Quote from A Practitioner’s Guide to Account-Based Marketing

Something to check out:

With the exception of agent3’s insight platform, which maps account issues against your offering portfolio,

The final choice was a dashboard product from GoodData, which recommended a consultant to guide them through the process. The decision to buy a product rather than build a proprietary system enabled CSC to get the dashboard up and running in three months.

Quote from A Practitioner’s Guide to Account-Based Marketing

Quote from A Practitioner’s Guide to Account-Based Marketing

ABM makes such a measurable difference because it is designed with specific objectives aimed at a tightly targeted audience. Externally, it is an integrated, coordinated programme of activities that brings valuable propositions and relevant ideas to clients. Internally, it encourages closer cooperation between marketing, account management, sales and delivery teams because it is only truly effective when everyone involved with a client works collaboratively.

A key account plan, at its best, operates like a business plan, including objectives, sales targets, positioning, delivery and dependencies. But what it often lacks is a specific marketing element.

Quote from Radical Candor

Quote from Radical Candor

When you treat people like cogs in a machine, you’ll get no more than you demand, and you create an incentive to break the machine.

Lineage OS on Xiaomi Pocophone F1

Lineage OS on Xiaomi Pocophone F1

My old Oppo Find 7 served me really well for 5 years. But Oppo stopped updating Android a long time ago, so I switched to Omni ROM. But updates stopped a year ago as well, and I had to fight with more and more demanding applications.

So I switched to another China-Phone, Xiaomi Pocophone F1. I gave MIUI 10 a try, but I decided to switch for the following reasons:

  • No interest in the full stack of Google applications
  • Need the ability to modify my hosts file for global ad blocking
  • Nontransparent permission management

So here are the steps I took to install Lineage OS on the phone instead:

  • Unlock Bootloader
  • Install TWRM (watch out: As soon as you boot back to MIUI, it will be removed!)
  • Install Vendor Firmware (watch out! Only 9.x works, not 10.x)
  • Install Lineage OS
  • Install Open GApps Pico
  • Install Magisk (also provides root, SuperSU did not work)
  • Download your favorite ad-blocking hosts file. Use TWRM and mount system, then copy the file to /system/etc.

Biggest downside of using Lineage: Fortnite does not work any more!

More and More Opaque Credit Cards

More and More Opaque Credit Cards

My old ING-DiBa credit card was transparent, you could see the wires of the NFC-antenna even with the card lying down. Not any more. Now it is opaque, and even against a strong light source, you don’t see anything. I just received a card from DKB, in a new look: black, and completely opaque.

Why? Probably to prevent people from disabling the wireless capabilities by cutting the antenna, e.g. by drilling a small hole.

I don’t mind wireless. But I do mind transactions without any safeguard. I was asking my banks to always require a pin on wireless transactions. They cannot do this (they claim), as the vendor sets the limit (typically €25) and takes the risk.

I sympathize with the industry, as wirless terminals are cheaper and easier than a card reader. But until I can enforce secured transactions, I will disable NFC, thanks, but no thanks.

The 15 Books I Read in 2018

The 15 Books I Read in 2018

Another year, plenty of books. The list is even shorter than last year. However, this is probably due to the children’s books I read with my family, which has become a little tradition. Therefore, I put an unrated list of children books at the end.

5 Stars

  • Thinking fast and slow (Science) Not an easy read, but pretty amazing insights
  • Great at Work (Business) This is like “The 7 habits”, but purely for the work environment. Empirically proven habits for being better at work!
  • The Prefect (SciFi) Another Revelation Space story by Alastair Reynolds. This one really stands out, great action, fast story, surprising ending. Kudos!

4 Stars

  • Driving Digital (Business) While “Digital Transformation” is one of those buzzwords, Isaac Sacolick makes it tangible and actionable. Kudos!
  • Demonstrating to Win (Business) Showcasing products should not be an afterthought, and this books explains on how to do it right, with a focus on value.
  • The Peace War (SciFi) The first Vernor Vinge book that follows the hard SciFi concept of stasis fields that freeze spheres for long period of time.

3 Stars

  • Finity’s End (SciFi) My first C. J. Cherryh, which is a touching story that focuses on societies and family.

2 Stars

  • Altered Carbon (SciFi) I tried it on Netflix, but abandoned it. I read the book, which is decent, but nothing special.

1 Star

  • Cloud Atlas (SciFi) I liked the movie, but it’s next to impossible to understand the story. The book makes the story understandable, but is hard to read, and, frankly, boring.
  • Hyperion (SciFi) This book consists of a number of people telling stories. The idea is to use storytelling to describe a world. Sorry, but I much prefer Tolkiens approach for describing a world. The concept just did not work for me.

Children’s Books

  • Harry Potter – this year, we finally finished the last Harry Potter book! Yay!
  • Teslas unvorstellbar geniales und verblüffend katastrophales Vermächtnis – very cool book, where Tesla’s hidden inventions are collected by a group of children, who have to fight the evil secret society founded by Eddision.
  • Teslas irrsinnig böse und atemberaubend revolutionäre Verschwörung – this is part 2. Part 3 is planned for 2019.
  • Space Kids – this is a simple series of kids working on the rescuing of earth. Rather soft SciFi, but simple and fun reading.
  • Princess Insomnia – After having read the really well-written “Die 13 1/2 Leben des Käpt’n Blaubär” and “Die Stadt der träumenden Bücher”, this was very disappointing.

Augmented Reality in Google Maps?


Warning: count(): Parameter must be an array or an object that implements Countable in /home/customer/www/jastram.de/public_html/wp-includes/formatting.php on line 3360

Teufel One S: Große Enttäuschung, kein Chromecast

Nachdem ich vor längerer Zeit ein Raufeld One S gekauft habe, wollte ich mein Netzwerk durch ein weiteres Gerät ergänzen. Da es offiziell als Nachfolgeprodukt beworben wurde, habe ich mich für das Teufel One S entschieden. Das war eine Große Enttäuschung, denn Chromcast Support wurde entfernt, eine von mir viel benutzte Funktion. Bei einem nicht gerade billigen Gerät (€200) nicht nachzuvollziehen, und ich bin auch nicht bereit, den Aufpreis von weiteren €200 für das Teufel One M zu bezahlen.